AutoStore
Redefining space
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AutoStore is a warehouse robot technology company that invented Cube Storage Automation, the densest order fulfilment solution in existence. The company is global, with over 600 installations in more than 30 countries, operating in a wide range of industries. Our creative brief was to elevate the company’s visual identity, presenting AutoStore as an established and progressive competitor in their field of e-commerce, space management and order fulfilment.
Acting as a strategic design partner, we collaborated closely with the AutoStore marketing department to develop a design language that was simultaneously functional and expressive, covering a wide range of applications – from icons and animation to robots and ports.
Acting as a strategic design partner, we collaborated closely with the AutoStore marketing department to develop a design language that was simultaneously functional and expressive, covering a wide range of applications – from icons and animation to robots and ports.
To mirror the flexibility of the grid and the movement of the robots, we developed a system to design dynamic and clean layouts for typography, images and animation.
To create icons, we developed a design principle that conveys a feeling of systematic but dynamic movement — a sense of flexibility within a set frame.
Credits:
Tendril, Børge Myrnes, Marius Beck Dahle
Year:
2018 -
Deliverables:
Design strategy, Visual identity, Concept development, Visual language, Brand implementation, Brand portals/guidance, Art direction, Branded Environment, Wayfinding & Signage, Exhibition design, Application design, Motion design
